AI Insights · Timothy · April 2025
Top Social Apps on Android in Kenya: Q1 2025 Performance
Explore the performance trends of the top social apps on Android in Kenya during Q1 2025, including download and active user statistics.
In the first quarter of 2025, the top social apps on Android in Kenya exhibited varied performance trends, with significant insights available from Sensor Tower.
Facebook Lite saw a decline in weekly downloads, starting at around 93K and dropping to approximately 66K by the end of March. However, it maintained strong weekly active users, peaking at around 2.4M in January before stabilizing near 2.1M by quarter's end.
TikTok Lite - Save Data & Fast experienced fluctuating downloads, beginning at about 115K and decreasing to 60K. Revenue showed a peak of around $553 in early February, with active users slightly increasing towards the end of the quarter, reaching about 2.9M.
TikTok - Videos, Shop & LIVE maintained steady revenue, averaging around $13K weekly. Downloads started at 58K and dipped to 49K, while active users grew steadily, ending the quarter at over 5.1M.
Instagram Lite had a notable download spike in late February, reaching 81K, with active users peaking at 613K in mid-March.
Facebook showed a slight decline in downloads, from 48K to 39K. Revenue peaked at $1.6K in late February, and active users increased to over 5M by mid-March.
These trends highlight the dynamic nature of the social media landscape in Kenya, with more detailed insights available at Sensor Tower.
